If MONEY is the answer what isn’t the question….

Man explaining graph drawing to woman

If MONEY is the answer what isn’t the question….

You have a dream

The answer to ‘Why do you do what you do?’ often prompts the initial answer ‘to make money’. Making money is never the ultimate answer. In the end, what the money will give you is the answer. Money drives the ability to fulfil desired experiences and feelings. All our future goals, needs, and wants are about having good experiences and feelings.

The other answers usually hinge around time and freedom. It’s no good having all the money in the world if you don’t have time or freedom to enjoy it.

An entrepreneur can have a great life, with enough time, funds, and freedom to enjoy it, if they put the correct foundation in place and build their business on it.

Simon Sinek explains this well in his TED talk about the power of why (one of my earlier posts). Why do you do what you do? It sounds like a simple question, but you actually need to ask it several times to really understand your why.

It could be to give your family a comfortable existence; it could be to fulfil a childhood dream. But what it’s not is to amass money. Look at Bill Gates (Microsoft) – he has a personal fortune so large that most people can’t even picture it. He now spends much of his time trying to help rid the world of disease.

Experience suggests, businesses that know their why are much more successful. If you know why you want what you want, you are much more enthusiastic about and emotionally involved in what you’re doing. Business means more than just turning up every day. Push and nurture your business with purpose and a clear vision.

Once you know your why, you will be able to make decisions with clarity and allow others to support you. It provides motivation in troubled times. So, what is your why? Ask yourself why you do what you do, and you will undoubtedly surprise yourself.

Here’s another way to think of it – imagine the epitaph at your funeral. Michael Gerber described the scene: Imagine it’s your funeral and one of your loved ones is recounting your life, looking back on what you’ve done. What would you want this person to say about you?

If they can’t say it now, you need to do something about it. You need to act now to put yourself on track to create the life you want described at your funeral. We will all run out of time. We have only one life, make the most of the incredible opportunities you have.

  • Kevin Appleby
    Posted at 10:44h, 05 September Reply

    If your purpose is to make money you will soon run out of motivation. Money doesn’t motivate. The company mission culture and values need to be about other things. Dan Pink explains wonderfully in this link https://youtu.be/u6XAPnuFjJc

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